THE IMPORTANCE OF signage in a leisure centre
Leisure Centre signage plays a crucial role in the operation and management of leisure facilities in the United kingdom. It serves multiple purposes, from guiding visitors around the premises to promoting the facility’s brand and enhancing the overall user experience.
Leisure centres often display information at a large scale and in high contrast colours to eliminate confusion relaying information. The information conveyed varies depending on the facilities provided. For instance, customers may need directions to different rooms or buildings depending on the activity they are participating in. Communal facilities like changing rooms, showers, and toilets should always be clearly signposted, as most customers will need quick and easy access to these.
get noticed
For the main entrance, larger-scale signage can help highlight the location of the main reception desk, especially if it is not clearly visible as soon as new customers enter the building for the first time. Leisure centre signage usually includes the name of the facility as a whole, and some providers offer illuminated and built-up 3D lettering to make this as vibrant as possible on the outside of the building.
In leisure centres it is crucial to attract passing trade and give customers a sense of a positive experience. Good leisure centre signage helps ensure they know where to go on arrival and when moving around the interior of the premises. This can be combined with clear signposts in car parks and to display opening times and other information at the entrance
leisure centre sign types
Digital signage is also becoming increasingly popular in leisure centres. Traditional signage such as welcome peg boards, posters, and notices are gradually being replaced by digital displays. Digital signs can communicate information to members and the public more effectively. Digital signs can also be updated quickly, easily and from one central location.
Inclusivity is another important aspect of signage in leisure facilities. An accessible facility requires clear and logical signage indicating routes to the facility from car parks and public footpaths. It also requires those signs to point out drop-off areas, additional entrances, and accessible car park spaces.
Signage in leisure facilities is a multifaceted tool that enhances the customer experience, promotes the facility’s brand, and ensures inclusivity. It is an essential component of the operation and management of these facilities.
Contact our consultants on sales@norsign.co.uk or 01698 713399 to discuss the signage for your commercial premises.
