Totems are a powerful tool in retail marketing and branding. The objective of a retail totem is to attract attention while providing useful information to customers and passersby.
The effectiveness of retail totems lies in their ability to stand out!
Don’t know where to start? Norsign Group Ltd manufacture totems for retail using a varied range of materials, fully customised to your unique requirement while abiding by local legislation.
visibility and branding
One of the primary functions of retail totem signage is to provide high visibility for the brands located within the retail park. These signs are placed at the entrances or along major roads to attract the attention of passing motorists and pedestrians. The height and design of totem signs make them easily noticeable from a distance, ensuring that potential customers are aware of the retail park and the stores it houses. This visibility is particularly important in competitive retail environments where attracting foot traffic is crucial.
wayfinding and information
Totem signs play a significant role in wayfinding. They often include maps or directories that help customers navigate the retail park. This is especially useful in larger retail parks where finding specific stores can be challenging. By providing clear and concise information, totem signs enhance the customer experience, making it easier for shoppers to find what they are looking for.
retail totems aesthetic
Beyond their functional purposes, totem signs contribute to the aesthetic appeal of retail parks. Modern designers create visually appealing totem signs, incorporating elements of the retail park’s branding and architectural style. This not only makes the retail park more attractive but also reinforces the brand identity of the businesses within it.
advertising
Retail totem signage also offers valuable advertising space. Retailers can use these signs to promote special offers, new arrivals, or upcoming events. This dynamic use of signage can drive additional foot traffic and increase sales, making it a valuable marketing tool.
WHY CHOOSE nORSIGN gROUP lTD to create your retail totems
Retail totem signage is a crucial element in the landscape of retail parks in the UK. These towering structures serve multiple purposes, from branding and advertising to wayfinding and enhancing the overall customer experience. These totems can be built to any scale and use innovative lighting effects to really add a wow factor.
Contact our team today 01698 713399 or sales@norsign.co.uk to discuss retail signage and the most suitable options available to you
